Multiple foil stamped custom branded business card design by LineAndGrid for Donaldson Capital, mortgage firm in Toronto, Canada.

Photo of Donaldson Capital team by LineAndGrid branding agency in Toronto, Canada.

Custom residential financing icon design to represent one of the service aspects of Donaldson Capital. Design by LineAndGrid.

Custom-designed second home financing icon, created by LineAndGrid.

Custom branded construction financing icon design for Donaldson Capital

Donaldson Difference service icon designs by LineAndGrid.

Donaldson Capital Branding

Responsibility

Donaldson Capital approached Line And Grid to establish their visual brand and help communicate the new firm's financial and mortgage services to residential clientele.

Strategy

Our Ideas

The firm's target market is high-net-worth individuals, making it important to communicate trustworthiness and experience. We refined the existing logo and established a visual system that reflect these aspects to existing and potential clientele. We also created icons that help the brand communicate their services in a unique and memorable way.

Client Input

Owner Drew wanted the business to appear established and reflect the high level of service he has offered his entire career. Based on this perspective we designed a classic visual system that speaks to the prosperous demographic his firm targets.

Impact

Since establishing Donaldson Capital the firm has experienced a positive response from marketing efforts and has hired a new associate (in spite of the 2020 global economic crisis).