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Multiple foil stamped custom branded business card design by LineAndGrid for Donaldson Capital, mortgage firm in Toronto, Canada.
Donaldson Capital: Gold Foil Business Cards
Multiple foil stamped custom branded business card design by LineAndGrid for Donaldson Capital, mortgage firm in Toronto, Canada.
Donaldson Capital: Gold Foil Business Cards
DCTV branded logo design for Donaldson Capital's social video channels.
Donaldson Capital: DCTV Logo
Photo of Donaldson Capital team by LineAndGrid branding agency in Toronto, Canada.
Donaldson Capital: Team Photography
Donaldson Capital newsletter covers in dark blue, designed by LineAndGrid agency.
Donaldson Capital: Newsletter Cover
Showing Donaldson Capital branded newsletter interior design, mail makreting piece for the mortgage firm.
Donaldson Capital: Newsletter Interior
Donaldson Capital branded envelope design for mail marketing efforts.
Donaldson Capital: Newsletter Envelope
Donaldson Capital branded letter insert design by LineAndGrid.
Donaldson Capital: Newsletter Personalized Letter
Custom residential financing icon design to represent one of the service aspects of Donaldson Capital. Design by LineAndGrid.
Donaldson Capital: Residential Financing Icon
Custom-designed second home financing icon, created by LineAndGrid.
Donaldson Capital: Second Home Fincancing Icon
Custom branded construction financing icon design for Donaldson Capital
Donaldson Capital: Construction Financing Icon
Donaldson Difference service icon designs by LineAndGrid.
Donaldson Capital: Service Aspects Icons

Donaldson Capital Branding

Responsibility

Donaldson Capital approached Line And Grid to establish their visual brand and help communicate the new firm's financial and mortgage services to residential clientele.

Strategy

Our Ideas

The firm's target market is high-net-worth individuals, making it important to communicate trustworthiness and experience. We refined the existing logo and established a visual system that reflect these aspects to existing and potential clientele. We also created icons that help the brand communicate their services in a unique and memorable way.

Client Input

Owner Drew wanted the business to appear established and reflect the high level of service he has offered his entire career. Based on this perspective we designed a classic visual system that speaks to the prosperous demographic his firm targets.

Impact

Since establishing Donaldson Capital the firm has experienced a positive response from marketing efforts and has hired a new associate (in spite of the 2020 global economic crisis).

Case Studies

Click Links To View

We have designed brand identities for a wide variety of business types. While we focus on branding and website design, we are able to create marketing materials for different applications, as you can see in our examples below.

Mortgage Capital Firm
Data Software Company
Duct Cleaning Business