Targeted Iconic Design™
Case Studies
Donaldson Capital: Gold Foil Business Cards
Donaldson Capital: Gold Foil Business Cards
Donaldson Capital: DCTV Logo
Donaldson Capital: Team Photography
Donaldson Capital: Newsletter Cover
Donaldson Capital: Newsletter Interior
Donaldson Capital: Newsletter Envelope
Donaldson Capital: Newsletter Personalized Letter
Donaldson Capital: Residential Financing Icon
Donaldson Capital: Second Home Fincancing Icon
Donaldson Capital: Construction Financing Icon
Donaldson Capital: Service Aspects Icons

Donaldson Capital Branding


Donaldson Capital approached Line And Grid to establish their visual brand and help communicate the new firm's financial and mortgage services to residential clientele.


Our Ideas

The firm's target market is high-net-worth individuals, making it important to communicate trustworthiness and experience. We refined the existing logo and established a visual system that reflect these aspects to existing and potential clientele. We also created icons that help the brand communicate their services in a unique and memorable way.

Client Input

Owner Drew wanted the business to appear established and reflect the high level of service he has offered his entire career. Based on this perspective we designed a classic visual system that speaks to the prosperous demographic his firm targets.


Since establishing Donaldson Capital the firm has experienced a positive response from marketing efforts and has hired a new associate (in spite of the 2020 global economic crisis).

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Case Studies

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Mortgage Capital Firm , Fine Art Photographer, Duct Cleaning Services