Geebo Electric Branding

Responsibility

It was our responsibility to refresh the Geebo Electric website in order to attract more clients, increase website engagement, and make more sales. 

Strategy

Geebo Electric, formerly known as Geebo Electrical Services, initially had a logo, basic website, and business card. The existing website did not reflect the company branding used in other applications, indicating visual consistency was needed for the brand.

During our first meetings with the owner we realized Geebo Electric was in need of a brand refresh to accompany the website design. Our aim was to create a professional brand with a technical feel that appeals to the company's three market segments: residential, commercial, and industrial clientele.

After viewing our initial designs the client realized that maintaining all information was critical to their visual sales tool. They also decided to use flat icons, a style they realized matched the aesthetic they were seeking after seeing our work.