Homeplus Branding

Responsibility

It was our job to help Homeplus Duct Cleaning be recognized as a company committed to transparency and delivering meaningful results.

Strategy

Homeplus Duct Cleaning had a simple yet powerful tool to attract new clientele to the business: a 5-star rating on Yelp. This put Jason's company at the top of Yelp in Vancouver. The business also already had a basic website with extensive text information. We translated this company track record into the business's brand style.

From the beginning we felt communicating freshness and purity were important for the growing business. We incorporated a clean, light aesthetic into the logo, website, and vehicle designs to give new customers confidence in the company. We created a solid and trustworthy brand style that communicates the Jason's transparent duct cleaning process and commitment to delivering results that make a difference in the lives of his customers.

During the design process Jason was focused on clarity and simplicity. His suggestions helped make the brand transparent and friendly, which works well for his target demographic.

Impact

1 year after completing numerous projects for Homeplus Duct Cleaning the company experienced a significant increase in revenue, allowing Jason greater financial freedom and an increase in capital. He continues to receive positive feedback from his customers about the new website.