LineAndGrid was tasked with creating an illustration for informXL, a data software management company targeting homebuilders. It was our responsibility to simplify a complex diagram into a dynamic-yet-understandable illustration. informXL also trusted us to come up with a new illustration style that would be used for future designs.
We created 3D icons representing various aspects of the service to add visual interest to the design. The aesthetic has a solid feeling, and was designed to communicate the offering's digital aspects while still appealing to home builders. We also recommended reducing information clutter to help increase conceptual clarity.Client Input
After viewing our initial designs the client realized that maintaining all information was critical to their visual sales tool. They also decided to use flat icons, a style they realized matched the aesthetic they were seeking after seeing our work.
Though the client decided not to adopt the styles we put forward, the exercise helped them discover the direction for their design needs. We helped clarify how to visually communicate their brand in the future.
We have designed brand identities for a wide variety of business types. While we focus on branding and website design, we are able to create marketing materials for different applications, as you can see in our case studies below.