Rogers Communications Inc.® developed an experimental new online marketing offering for small businesses in the Greater Toronto area. The service offered web design, lead generation, and online advertising.
Rogers hired Line and Grid to design a logo, web icons, magazine ads, and blog illustrations for the service. Line and Grid worked within their brand system to create on-brand pieces that enhanced the impact of their messages.
· Logo design
· Icon design
· Illustration design
· Visual asset design
· Advertising design
· Print design
· Apparel design
The challenge was creating new, original icon and illustration styles within the brand that worked to convert prospects into buyers.
The assets developed helped increase conversion rates across different digital and print mediums.