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Homeplus Duct Cleaning a Brand


The dream of HomePlus Duct Cleaning began with the idea to deliver honest and high-quality duct cleaning services. For years Jason has been building his business through word of mouth and maintaining his five-star rating on Yelp.

Jason contacted Line and Grid for logo design, which eventually turned into full-scale branding and website design. Line and Grid was also responsible for the van wrap for the new vehicle Jason purchased. Line and Grid organized compelling website imagery to support Jason's new brand and capture the essence of his business philosophy.


· Visual brand strategy
· Logo design
· Brand identity design
· Van wrap
· Web design and coding
· Photography
· Icon design

The challenge with Jason's brand was developing a strong logo that communicated the clean, fresh air that Homeplus Duct Cleaning makes possible. Line and Grid experimented with various colors and eventually settled on a blue that has uplifting energy and a pure brightness.

The strategy for the brand involved research around positive experiences his clients have when their air systems are cleaned. The brand also needed to appeal to commercial clients, which meant establishing a design aesthetic that could be trusted by business owners and managers.

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