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Boris's a Luxury Brand


Boris is luxury residential real estate agent who operates in Central Toronto, one of the most competitive real estate markets in Canada. Boris hired Line and Grid to help transition him from the downtown Toronto condo market into the Toronto luxury detached market.

Line and Grid developed complete branding for Boris, including logo, web, illustration, publication, mailer, presentation, and online advertising design. Line and Grid also wrote promotional copy and developed a business slogan for Boris.


· Visual brand strategy
· Web design and coding
· Slogan Development
· Print marketing design
· Digital marketing
· Property Photography
· Signage Design

The challenge with such a radical marketplace shift is developing new, meaningful branding that still retains positive aspects of the previous brand. Line and Grid was able to identify and incorporate relevant aspects from the old brand into the new brand.

Boris quickly became recognized as a leader in Central Toronto and is now one of the most successful agents in his company. The brand Line and Grid developed for him helped him achieve this.

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